Device farms perpetrating mobile fraud are one of the most expensive and pervasive classes of mobile fraud. DeviceRankTM is the first, and only real-time solution to this challenge.

Device Farms

They are a marketer’s worst nightmare.

Criminals with warehouses full of real mobile devices, clicking on real ads, installing real apps and even generating real engagement. The devices and installs are as real as the budgets they are draining. To further hide their activities, criminals regularly reset their DeviceIDs (gaid or idfa).

整个操作几乎无法检测。

 

DeviceRankTM

DeviceRank builds on AppsFlyer’s mobile database — the largest anti-fraud database in the world. With over 5.7 billion mobile devices and over 1 trillion mobile events measured every month, DeviceRank has anonymously rated virtually all of the world’s smartphones, accurately identifying and blocking device farms in real-time.

运行方式
Similar to the ‘bond ratings’ assigned by credit agencies, DeviceRank analyzes cross-publisher activity and rates device legitimacy based on a multi-point, anonymous profile. From legitimate, clean devices to fraudulent devices, DeviceRank’s unique combination of big data and machine learning continuously update device ratings, providing unparalleled protection.

作弊设备

The engagement profile of a fraudster is very different than that of a real user. For example, even the most active app users do not download dozens of apps, from geographically diverse locations, all from paid media, every day.

保护

Blocks installs from devices perpetrating fraud

Protect360会报告被拦截的安装和节省的资金

向合作伙伴提供透明报告

可疑设备

一些互动资料看起来非常可疑,但不能被判定为作弊。这种设备的评级为“可疑”。

保护

实时提醒将这些设备标记为高度集中

Protect360对可疑设备的趋势进行报告

向合作伙伴提供透明报告

新设备

New Devices are DeviceIDs not yet rated by AppsFlyer due to a lack of engagement history. With nearly every device in the world (over 5.7 billion and counting) already rated, DeviceRank is the only anti-fraud platform that actively identifies and blocks device farms hiding behind DeviceID Reset Fraud.

保护

Automatically blocks device farms perpetrating DeviceID Reset Fraud

新设备率上升时,Live Alerts将通知营销人员

IO Builder: Fraud Appendix sets the marketer’s acceptable “new device rates” before campaigns begin

已对接广告平台将通过透明报告掌握最新动态

LAT设备

Some mobile users prefer to maintain an extra degree of privacy by enabling “Limit Ad Tracking” on their devices. On average, about 15% of iOS users and fewer than 4% of Android users enable this feature and are subsequently rated as LAT devices. High concentrations of LAT devices usually originate from device farms.

保护

LAT设备率上升时,实时提醒将通知营销人员

营销人员通过IO构建器:作弊附录设置LAT设备条件

向合作伙伴提供透明报告

合规设备

Real devices with healthy engagement profiles are rated as "Clean Devices". Ad networks, publishers or sub-publishers with high Clean Device rates serve as a useful benchmark in the Protect360 dashboard.

保护

评估可疑的媒体渠道、营销活动和SiteID的有效基准