访客找回归因和启用

移动广告访客找回是提高用户参与度和购买活动最有效的方法之一。AppsFlyer 内置的访客找回归因让广告主可以轻松评估和优化访客找回营销,从而提高绩效和最终赢利。

设置访客找回

Setting up retargeting campaigns with AppsFlyer is remarkably easy. To start, just click enable retargeting for the app. Then, in the Integrated Partners tool, select the integrated partner you would like to work with, and click “Enable Retargeting”. Or, if you prefer, you can just add a simple macro to the tracking link. It’s that easy. An updated tracking link will automatically be generated, and you’re good to go.

Remember, with AppsFlyer’s deep partner integrations, syncing in-app events with partners couldn’t be easier. Just select the in-app events you want to sync, and match them with the network’s corresponding in-app events in the drop-down menu. By syncing in-app engagement with retargeting networks, networks gain the ability to target or block specific users and segments in their retargeting. With these insights in-hand, networks can dynamically optimize retargeting campaigns based on the latest, real-time data.

Bonus: Don’t forget to use your retention and cohort reports to analyze your users, build smarter retargeting segments and improve your bottom line.

评估访客找回的效果

访客找回营销优化是一门艺术。访客找回报告为应用营销商提供了所需的分析信息。了解哪些访客找回营销推动了再次互动及再次归因、对应的点击和转化率、eCPI、收入、新的应用内互动等。请注意,正如 AppsFlyer 其他归因功能一样,访客找回营销也具备可配置归因回溯窗口

全球最大的品牌和营销商均依靠 AppsFlyer 的内置访客找回解决方案对其绩效进行归因、评估和改善。

通过以下资源了解有关访客找回的更多信息: