At AppsFlyer, data security, scalability and privacy are our lifeblood. Our state-of-the-art real-time infrastructure, advanced security and data protection and global regulatory compliance have earned the trust of the world’s leading brands.

Following the Strictest Industry Standards

More than 12,000 enterprise customers trust AppsFlyer with their data. With this scale comes great responsibility; we have made it our company’s highest priority to ensure that this responsibility is a central component of our organizational mission.

Our enterprise-grade privacy and security framework covers policies and procedures including asset management, access management, physical and environmental security, people security, product security, cloud and network infrastructure security, third-party security, vulnerability management, security monitoring, and incident response to ensure customer data is safe and protected. Always.

Attribution rookies can expose your business to data vulnerabilities

Staying ahead of the risks in the ever-evolving mobile ecosystem is crucial to the health of your business. AppsFlyer’s products are designed with security and privacy at the forefront, with the dedicated security and privacy team involved from the earliest stages of development. When attribution is put in the wrong hands, disaster strikes.

The Industry’s Most Comprehensive Compliance Program

While other attribution companies have been subject to repeated breaches, leaks and compliance failures, AppsFlyer has offered (and continues to expand) an unparalleled global compliance and certification program.

Comparing Compliance Across the Industry

AppsFlyer Security Compliance Comparison

GDPR & CCPA Compliance

AppsFlyer is committed to and investing significant and strategic resources—implementing rigorous organizational and technical measures—to provide diligent GDPR and CCPA compliance across our solutions and teams.


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OpenGDPR is an open-source API contributed by AppsFlyer and other industry leaders, setting a common framework and a set of recommendations for brands to cooperate around the fair and transparent use of user data and maintain a connected and compliant stack.

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Physical and Environmental Security

Data Center Security
AppsFlyer’s production environment complies with the highest industry standards for physical, environmental, and hosting controls.

Cloud Infrastructure
We use multi-layered controls to help protect our infrastructure, constantly monitoring and improving our applications, systems, and processes to meet the growing demands and challenges of security. AppsFlyer utilizes a wide range of tools to monitor its environment across data centers on both the server and application level.

Product Security

Product Development
The AppsFlyer secure software development lifecycle (S-SDLC) standard helps ensure the delivery of a highly secure platform. AppsFlyer implements testing for security vulnerabilities on a regular basis both in-house and by independent security assessment service providers.

AppsFlyer isolates each customer’s account data from other customers and users and encrypts the data at rest. Our web servers support strong encryption protocols to secure connections between customer devices and AppsFlyer’s web services and APIs.

Change Management
AppsFlyer follows a strict change management process. Changes are measured, reviewed and approved to ensure operational changes are aligned with AppsFlyer’s business objectives and compliance requirements.

Control the data you share with partners

AppsFlyer provides you with advanced control over your attribution data. AppsFlyer’s self-serve access to 5,000+ advertising and technological partners enables you to determine how you want to connect and what you want to share. 


Privacy Policy

Learn about how we protect our customer’s privacy

Go to Privacy Policy >

Security Whitepaper

Learn more about AppsFlyer security practices

Read the Whitepaper >

Authentication Capabilities

Your data is your data, in your control.

Learn More >

Meet Guy, Our CISO & DPO

Learn more about our data and security team in this Q&A with Guy Flechter

Meet Guy >

Security questions or issues?

Our dedicated privacy and security teams work very hard to make sure our platform is secure and your data is safe.
However, If you think you may have found a security issue within AppsFlyer, please get in touch with our team.

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