It started with Super Bowl ads–mobile marketers began broadcasting their ads on the big screen. TV’s broad reach continues to attract mobile app advertiser. The challenge for TV ads was how to measure and attribute the mobile installs and engagement they drive. As part of our omni-channel solutions, AppsFlyer provides marketers with the ability to measure app install ads on TV alongside your other user acquisition and engagement channels. Furthermore, advanced integrations with leading players like The Specialist Works and wywy further enhance app marketers’ ability to measure and optimize the performance of their TV campaigns.
您可能已经听说过用于移动广告的“归因”一词。归因安装于最后一次点击，而多触点归因让营销人员得以评估某移动广告平台是否促成了所期望的安装。同样的，电视归因让营销人员能够将安装归因于具体的电视广告活动，从而进行针对性的优化。例如，一款金融应用可能在早间节目进行推广，同时也在 CNBC 的节目里推广。那么营销人员很有可能会从 CNBC 的节目获得更多安装次数，从而增加在 CNBC 的开支，而需加以优化。