提升留存率的 6 项最佳实践 + 数据指标 [移动纵横谈]
In a hyper-competitive app space, marketers are forced to shift their attention from acquisition to retention. With churn reaching alarmingly high rates, the ability to hold on to your users is at the core of app success. Without users sticking around, proper monetization is all but impossible.
How can marketers find the right users and get them to come back again, and again, and again? For starters, follow the 6 hacks we’ve highlighted in the presentation below to drive retention and be in the position to sustain commercial success.
The bonus: retention benchmarks per platform, per category, per region. Enjoy!