It started with Super Bowl ads–mobile marketers began broadcasting their ads on the big screen. TV’s broad reach continues to attract mobile app advertiser. The challenge for TV ads was how to measure and attribute the mobile installs and engagement they drive. As part of our omni-channel solutions, AppsFlyer provides marketers with the ability to measure app install ads on TV alongside your other user acquisition and engagement channels. Furthermore, advanced integrations with leading players like The Specialist Works and wywy further enhance app marketers’ ability to measure and optimize the performance of their TV campaigns.
You may have heard the term “attribution” used in reference to your mobile campaigns. There’s last touch attribution where credit is given to the last click and multi-touch attribution, allowing marketers to assess if a mobile ad network is assisting them in achieving desired installs. Similarly, TV attribution provides marketers with ability at attribute installs to specific ad campaigns on TV and optimize towards installs. For instance, a financial app might have a promotion during one of the morning shows and also run it during a program on CNBC. Most likely, a marketer will get more installs from the CNBC program and will optimize spend toward that.