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Initial data indicates ATT opt-in rates are much higher than anticipated
Avatar Shani Rosenfelder Apr 08, 2021
5 Min. Read 100

"Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%

When Apple first announced that it would enforce an opt-in mechanism as part of its AppTrackingTransparency (ATT) framework in iOS 14, the mobile app industry entered into a period of uncertainty.  In this new reality, users would have to actively agree to allow an app to use their Apple IDFA identifier for various purposes —…

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machine learning in digital marketing: the future is now (featured) Michal Wagner

Machine learning in a digital age: The future is now

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Michal Wagner Feb 16, 2021
11 Min. Read 10
5 reasons web-to-app should be on your radar featured image Ram Bercovich

5 reasons web-to-app should be on your radar

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Ram Bercovich Feb 17, 2021
5 Min. Read 10
Initial data indicates ATT opt-in rates are much higher than anticipated
Avatar Shani Rosenfelder Apr 08, 2021
5 Min. Read 100

"Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%

When Apple first announced that it would enforce an opt-in mechanism as part of its AppTrackingTransparency (ATT) framework in iOS 14, the mobile app industry entered into a period of uncertainty.  In this new reality, users would have to actively agree to allow an app to use their Apple IDFA identifier for various purposes —…

Continue Reading
machine learning in digital marketing: the future is now (featured) Michal Wagner

Machine learning in a digital age: The future is now

Continue Reading
Michal Wagner Feb 16, 2021
11 Min. Read 10
5 reasons web-to-app should be on your radar featured image Ram Bercovich

5 reasons web-to-app should be on your radar

Continue Reading
Ram Bercovich Feb 17, 2021
5 Min. Read 10
Initial data indicates ATT opt-in rates are much higher than anticipated
Avatar Shani Rosenfelder Apr 08, 2021
5 Min. Read 100

"Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%

When Apple first announced that it would enforce an opt-in mechanism as part of its AppTrackingTransparency (ATT) framework in iOS 14, the mobile app industry entered into a period of uncertainty.  In this new reality, users would have to actively agree to allow an app to use their Apple IDFA identifier for various purposes —…

Continue Reading
machine learning in digital marketing: the future is now (featured) Michal Wagner

Machine learning in a digital age: The future is now

Continue Reading
Michal Wagner Feb 16, 2021
11 Min. Read 10
5 reasons web-to-app should be on your radar featured image Ram Bercovich

5 reasons web-to-app should be on your radar

Continue Reading
Ram Bercovich Feb 17, 2021
5 Min. Read 10