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incrementality test guide for marketers
Michal Wagner Michal Wagner Jan 14, 2021
10 Min. Read 100

"Everything marketers need to know about incrementality testing

How do you know, for real, the money you are spending on marketing is money well spent? How do you know if your ads are actually impacting consumer behavior?  The truth is only a certain type of measurement can answer this question with absolute clarity. It’s called incrementality testing. Incrementality testing measures the true, and…

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2020: An exercise in mastering change - AppsFlyer Oren Kaniel

2020: An exercise in mastering change

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Oren Kaniel Jan 06, 2021
5 Min. Read 10
Xpend feature updates 2020 Danielle Nissan

Xpend: 6 High impact product updates

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Danielle Nissan Dec 16, 2020
3 Min. Read 10
5 tips for measuring your mobile ROI Paul Wright

5 tips for measuring your mobile ROI

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Paul Wright Dec 02, 2020
4 Min. Read 10
misconceptions about SKadNetwork AppsFlyer Barak Witkowski

5 wrong assumptions advertisers have about SKAdNetwork

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Barak Witkowski Nov 24, 2020
5 Min. Read 10