Case Study

Driving Omnichannel eCommerce Performance With Mobile Data

  • 20%
    Growth in Mobile Revenue
  • 2X
    Purchase Rate
    via User-Acquisition Optimization
  • 80%
    All Traffic on Mobile

BACKGROUND

Adore Me is an innovative intimate apparel company. Recognized by Inc and Crain’s for its remarkable growth, Adore Me continues to expand thanks to fantastic new customer growth, strong customer retention, competitive pricing, the wide range of sizes offered and a number of new retail sales channels.

CHALLENGE

As a data-driven organization, Adore Me’s Marketing and Product teams sought to connect all of their marketing and sales channels in a single BI system so they could better understand and optimize their omnichannel performance.

ACTIVATION

Using AppsFlyer’s mobile attribution and marketing analytics platform, Adore Me measured and optimized its paid and owned media campaigns. As performance-driven marketers, Adore Me utilized CPI as its leading indicator, and mobile revenue reporting to improve its CPA and bottom-line ROI. Using AppsFlyer’s APIs, Adore Me optimized its cross-channel investment based on each customer’s initial source of acquisition to further improve its omnichannel performance.

IMPACT

AppsFlyer’s data accuracy and flexibility helped Adore Me understand the impact of mobile on its bottom line, growing its mobile capabilities and informing its omnichannel investments. Mobile has grown to 80% of Adore Me’s traffic and sales, with AppsFlyer’s insights informing its mobile-centric omnichannel investments.

Additionally, working closely with AppsFlyer’s Partner Development Team, Adore Me now regularly participates in new and exciting closed-beta programs with the largest ad networks in the world, providing valuable insights to its media partners and further improving the brand’s competitive edge.

AppsFlyer is my source of truth for engagement and user acquisition and performance marketing. This performance data is where it all begins
Jared Pyle Acquisition Marketing Manager, AdoreMe