Big Fish Games Finds their Mobile Attribution North Star with AppsFlyer | AppsFlyer
Success Story

Big Fish Games Finds their Mobile Attribution North Star with AppsFlyer

  • 1,000+
    Global Apps
  • 20M+
    Attributed Downloads Over 6 months

AppsFlyer’s scale allowed Big Fish Games to streamline attribution data to make more informed and effective marketing decisions.


As a veteran in mobile gaming, Big Fish Games knew early on that attribution was mission critical to their growth efforts for their global portfolio of games. When it became clear that the inefficiencies of using two separate attribution providers was limiting their growth and complicating data efforts, they made the choice to consolidate. Big Fish Games needed a robust, comprehensive, and reliable measurement platform that could fuel their growth efforts with best in class attribution.


AppsFlyer’s unique suite of scalable tools answered this call for centralization at Big Fish Games, becoming the UA team’s single source of truth for attribution and marketing analytics. Utilizing AppsFlyer’s Push API, the team fueled all raw attribution data into their custom BI tool in real time. This data continuously powered in-depth analyses for advanced campaign optimization. The ability to quickly integrate AppsFlyer‘s SDK across Big Fish Games’ global apps saved significant development time, allowing UA managers to focus on the mission of scaling and engaging their global user base.


  • Powerful and easy to integrate attribution SDKs
  • Proven ability to measure and process events at massive scale in real-time
  • Industry-leading usability and customizable reporting capabilities that fit the needs of advanced mobile growth marketers
  • Advanced fraud protection to ensure data is clean and correctly attributed
  • 24/7, global support coverage with customer success teams across 15 offices worldwide, and a track record of first-class support with international, enterprise-grade clients
Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games.
Anthony Cross, VP User Acquisition, Data Science, & Product Management