AppsFlyer for eCommerce Apps: Ad Attribution & Analytics

Trusted by the World’s Best Retailers

5 of the Largest Retailers in the US and 70% of the World’s Largest Utilities Apps Use AppsFlyer!

I see all my campaigns in one dashboard and in real time. AppsFlyer gives you a clear view of your data, it’s very user friendly and the customer support is great!

Joanna Campos, Online Marketing Coordinator

Connect the Dots with Omni-Channel LTV

With your consumers constantly switching between devices and engaging with your brand across multiple touchpoints, marketing ROI is best measured when data is all connected rather than siloed. Easier said than done… But with a simple server-to-server integration, AppsFlyer enables you to know how your mobile campaigns impacted post-install and retargeting-driven actions on your desktop/tablet website or physical shop – and from there the path to smarter campaign optimization is set.

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Unmatched Granularity Measuring In-App Events

Combine an unlimited number of in-app event parameters to make the most of granular measurement, analytics, and ad targeting – which we support through advanced integrations with networks that are at the forefront of mobile targeting capabilities.

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Free Guide for eCommerce Marketers

Power up your campaigns by learning from specific use cases focusing on:

Rich in-app events measurement
Engagement uplift with retention & cohort reports
User journey mapping powered by multi-touch attribution and cross-device LTV
And more!

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Go Beyond the Last Click
with Multi-Touch Attribution

AppsFlyer’s multi-touch attribution – including clicks & view throughs – will allow you to understand the true value a network delivers across the user journey. Even if billing according to the last click remains the de-facto model, gaining insights on networks that drove users down the funnel offers extremely valuable data to work with.

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OneLink: A to Z Measurement Across All Platforms

AppsFlyer has developed the industry’s most advanced smart link solution to offer any user a non-disruptive experience in any scenario. Ideal for direct messaging, user invites/referrals, and personalized retargeting, OneLink will ensure seamless communication with your consumers.

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Retargeting Enablement, Attribution & Analytics

AppsFlyer’s capture of users’ detailed in-app activities and advanced deeplinking solution and will enable you to run personalized retargeting campaigns – either via a manual extraction and transfer of data to any network, or an automatic real time transfer of in-app events to leading retargeting networks we’re integrated with such as Facebook, Twitter, Google, Criteo, TapCommerce, AppLovin, and Jampp).

By aggregating both “re-attributions” (users who re-installed an app) and “re-engagements” (users who have the app installed and performed a desired in-app inaction), we’ll help you to pinpoint the best performing retargeting networks, campaigns and creatives.

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Making the Most of Facebook Custom Audiences Campaigns

As an official Facebook Mobile Measurement Partner, AppsFlyer has access to device level data from your Facebook mobile app install campaigns. That means you’ll be able to create, measure and fully optimize Custom Audiences campaigns with this data.

AppsFlyer for TV Ads

Running a TV campaign during the holiday season?

AppsFlyer is offering an industry-first, the ability to measure how TV ads impact app installs. We’ll match data on the airing time of each ad with an install that occurs within a predetermined time frame that follows. Post-install analytics such as retention, LTV and cohort reports are then calculated to measure the full effect, while comparing it to other channels.