What are Incentivized Installs?
Incentivized installs are mobile app installs that were driven by a promotional offer or incentive.
Incentivized traffic is not fraud. However, some sources regularly mislabel incentivized traffic as non-incentivized traffic, and this would be fraud.
How This Works:
For example, users in Game A are offered 5 free lives if they also install Game B. Though effective at driving installs, incentivized traffic often suffers from low quality and retention.
Through AppsFlyer reports you can identify media sources labeled as non-incentivized but showing very low user retention rates. Compare this data to your average retention rates to identify a possible mislabeling or abuse of incentivized traffic.
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