What is a Raw Data Report?
Raw data reports are spreadsheets (CSV files) that contain every mobile attribution and engagement datapoint collected by mobile attribution and marketing measurement providers.
Why Is This Important:
Strong platforms provide marketers with robust raw data reporting on demand, allowing mobile marketers to analyze their data any way they want to – including fraud analysis.
Mobile marketers often use Raw Data Reports to troubleshoot fraud issues with their partners and a basis for performance-based billing.
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