Reconciliation | AppsFlyer


What is Reconciliation?

The process of taking back funds from a media partner for activity attributed to the partner after it being identified as fraudulent.


Why is This Important:

As much as we’d like for it to be true, not all fraud is caught in real-time. A look back and analysis across a partner’s traffic is required in order to identify cases of fraud not originally blocked (could be due to a new fraudulent pattern) and avoid payment for such traffic.


Why AppsFlyer:

The first to streamline the reconciliation process by introducing the post attribution fraud detection tool, Protect360 constantly looks back at traffic to identify patterns as they materialize- blocking them in retrospect when real-time indicators didn’t manage to do so- making the marketer’s job a much easier one, leaving very little room for doubt.


Learn more about mobile fraud

« Back to Glossary Index