Referral Hijacking

What is referral hijacking fraud?

Referral hijacking is a type of install hijacking. In referral hijacking, malicious code sends false “referral” data to a measurement or attribution provider SDK in an attempt to hijack credit for an app install. Install hijacking, unlike bots or behavioral anomalies, are real installs from real users, but their attribution may be compromised or hijacked.

The new Google Referrer API, developed in collaboration with our partners at Google, closes this gap by authenticating referrer data and actively blocking referrer injection.

All blocked referrer hijacking activity and savings are reported in the Protect360 dashboard.