What is Spoofed Traffic?
Spoofed traffic is fraudulent or low quality traffic manipulated to disguise itself as another, high quality, traffic source. Often used by fraudsters to present a false presentation regarding the source’s content, demographic and geo mix and other parameters to affect its attractiveness.
How This Works:
By manipulating parameters in postback URL’s and event reporting, fraudsters replace the parameters meant to indicate the traffic source with other attractive media sources.
AppsFlyer’s encrypted SDK, unlike open source SDKs, uses encrypted server messages, postbacks are much more difficult to fake and manipulate.
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