Product Marketing Manager | AppsFlyer

Product Marketing Manager

Herzliya

Are you amazing at what you do? Are you passionate about educating marketers about new innovations and evangelising mobile marketing technology?

This is your dream job.

We are looking for a passionate and seasoned product marketer with exceptional communications and collaboration skills to join our growing global marketing team. Your primary responsibility will be to transform technical product capabilities into compelling product narratives that drive product usage and new sales. The role is highly cross-functional, and offers the opportunity to apply your product marketing expertise and skill set to make a significant impact on our rapidly growing b

Responsibilities

Product Content Creation:

  • Create, maintain and manage multi-channel product content for both internal and external audiences. Includes educational material, evangelism materials, creative guidance on product screenshots, gifs and videos, as well as sales collateral.

Product Narratives:

  • Master the current and upcoming product’s technical capabilities and translate them into real-world, relatable product narratives that will be used in the website, in sales collateral and in blog posts. Own the why and the what of product communications.

Go-to-Market and Product Launches:

  • Partner with cross-functional stakeholders including product, sales, CSMs and marketing to plan and execute go-to-market strategies for product launches worldwide.

Sales Enablement and Product Training:

  • Partner with sales to formulate and execute sales strategy plans to drive growth for new and legacy products; equip our sales team with the tools and materials to position and sell strategically. Deliver world-class training and testing on new features, and retraining on legacy features.

Co-Marketing Activation:

  • Create and facilitate co-marketing campaigns with relevant partners across the globe
Minimum Qualifications
  • 3+ years experience in product marketing, technical marketing communications, or mobile marketing communications
  • True native-fluency in English with exemplary communications skills
  • Excellent visual communications skills – take a technical concept and explain it clearly in a just one image
  • Strong familiarity with mobile app marketing and related technologies
  • Experience participating in dynamic product rollout processes
  • Highly motivated, with a positive outlook and a can-do attitude (be the person you would want to work with)
  • A real people-person, someone who can make conversation with and build a relationship with anyone, anywhere
Preferred Qualifications
  • Bachelor’s degree in Marketing, Business or Communications
  • Hands-on experience working in a high-tech or startup environment
  • Experience in the mobile app marketing, enterprise digital marketing, SAAS or B2B space
  • Organizational and project management experience
  • A great sense of humor

The best thing about being part the AppsFlyer Marketing Team, is that we market our platform to people like us: we market AppsFlyer to marketers. We believe in the value that AppsFlyer’s technology can provide app marketers. Our main values are – Be Everywhere, Standout, Move Fast, Make Mistakes & Iterate. We are a team, and we help everyone in the team do their job better. We do the stuff we ‘want’, not ‘need’ to be doing. We see ourselves as a boutique hit-squad, and although we work closely with all departments in the company, we act as an independent group. YeeHaw!