Senior Product Marketing Manager

San Francisco

Join AppsFlyer’s marketing team for the most interesting challenge of your career. Market to the world’s smartest marketers. Win over the mobile mavens who’ve seen it all. 

This is a place where your initiatives – fueled by AppsFlyer’s ludicrous growth, an impressive roster of clients, and a vastly superior product – are allowed to blossom and expected to propel the company forward.

If you’re up for being a part of an agile marketing team with a collaborative work culture that truly values independence and creativity, that doesn’t trip over its own ego or BS, and that first describes itself as a service provider to our colleagues – show us what you got.

Responsibilities
  • ​Own the local knowledge transfer about product and positioning for client-facing teams, including continuous training and assessment
  • Work with global Product Marketing team to localize strategies for product roll-outs and messaging
  • Own regional sales enablement efforts, including the development of overarching buyer personas and creation of sales collateral
  • Identify relevant/innovative use cases of our product and weave these into case studies and other marketing content collateral
  • Collect product and feature requests from clients and prospects, and transform this intelligence into viable business cases that can be relayed internally
  • Promote client advocacy by identifying potential spokespeople and building relationships with them. Provide training, incentives, and opportunities for client advocacy through speaking / media opportunities. Activate clients for participation in product beta launches etc.
  • Gather competitive intelligence based on localized sales pitches against our platform
  • Serve as a bridge to the global Product Marketing team, sharing local successes, insights, best practices and collateral for global roll out
Minimum Qualifications
  • ​6+ years of relevant experience
  • Up to 10% travel