モバイルアプリアナリティクス | AppsFlyer

モバイルアプリアナリティクスの仕組み:

  1. The installed measurement software posts back information to the ad network on the server side, then…
  2. It matches users that were tagged as clicking on an ad with users who are now seen using the app, therefore confirming that the ad click actually led to an install.
  3. By then attributing in-app events to the specific ad network that drove the install or engagement, as well as syncing this engagement data back to the ad network using postbacks, marketers gain deep performance insights and ad networks build more effective targeting and retargeting campaigns for the advertiser.

AppsFlyerのモバイルアプリアナリティクスツール

Maximize your mobile app performance by making informed decisions with AppsFlyers mobile app analytics. With AppsFlyer’s mobile app analytics and integrated attribution, you can easily attribute every app install and in-app events to the marketing campaign and media source that drove it.

モバイルアプリアナリティクスはビジネスにどのように役立つか

モバイルアプリアナリティクスとアトリビューションツールを使えば、広告のインプレッションからインストールそしてインストール後のエンゲージメントまでユーザーをフォローできます。例えば、格安航空券を予約できるアプリの場合は、新しいユーザーを引き寄せた広告はどれか、新しいユーザーがアプリをインストールしたのはいつか、どのユーザーが航空券を予約し、いつ購入を完了したのかをモバイルアプリアナリティクスツールとメトリクスで確認できます。マーケターはモバイルアプリアナリティクスのプラットフォームを通して、クリックあたりのコストやインストールあたりのコストだけでなく、もっと豊富なデータを元に広告キャンペーンの評価と最適化を行い、業績向上を図ることができます。

モバイルアプリアナリティクス&顧客行動

As mobile ad networks serve up advertising, they record which users see the ads through the use of mobile advertising IDs. These IDs allow the network to record who they are targeting and optimize the campaign on their network. Once a user clicks on the ad, the network registers the click, then enters a waiting phase to see if the click will convert into an install. Getting install data, however, is not as simple, as neither Google or Apple pass information back to marketers about where a specific install came from.

This data can be obtained through the use of mobile ad  code, either provided by the ad network itself or, more commonly, by a third-party mobile ad measurement and attribution service.

On the app side of the equation, marketers who have installed mobile app analytics and attribution software in their app via a mobile app analytics SDK (such as AppsFlyer), can see the conversion from ad impression to install and engagement.

AppsFlyerのモバイルアプリアナリティクスに関する詳細は、今すぐデモを予約してください。

What are you waiting for?
 Learn about AppsFlyer’s mobile attribution technology