Protect your
  • Marketing
  • Business
  • Spend
  • ROI
  • Data

From Mobile Fraud

Enterprise-Grade Fraud Protection

Protect360 delivers comprehensive mobile fraud protection for today’s leading marketers. No matter the fraud type, our unique scale, machine learning, DeviceRankTM and behavioral analysis provide unparalleled coverage.

Dive deeper into your fraud savings with dedicated dashboards and customizable protection.


No More Excuses

Schedule your free fraud consultation today!
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Data-Driven Innovation

Built on the industry’s largest mobile fraud database, with over 1 trillion monthly datapoints across over 7.1 billion devices.

Machine learning actively updates protection as new sources and types of fraud are identified.

Protection With Integrity

The world’s leading marketers turn to AppsFlyer because we are fully unbiased, with no conflicts of interest.

We do not offer any paid products or partnerships with ad networks, affiliate networks or DSPs.

Save Time And Money

Before and After Campaigns
with IO Builder: Fraud Appendix and fully transparent reporting

During Campaigns
with real-time protection including Live Alerts + Validation Rules

Beneath The Hood

How it works Image
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Protect360 has been eye-opening.

We chose AppsFlyer and never looked back.
Jacob Kruger
Head of Marketing
It can be very tough to identify fraud, which is one of the reasons we love AppsFlyer.
Justin Neustadter
Mobile User Acquisition Manager
I recommend AppsFlyer because it is a very solid platform.

Without them, our spending would be 50% lower.
Enrique Tapias
We need to make sure that our customers have a strong anti-fraud solution.
Matt Asay
VP of Mobile
Fraud is one of the biggest risks of our times.
Anjuman Bhatt
Head of Digital Media
We can't image running such a powerful marketing ecosystem without AppsFlyer.
Paramjeet Singh Bhallah
Senior Director

Protect360 In Action

Device Farms

The Problem

Criminals click on real ads and install apps to real devices and generate real engagement.

They regularly reset their DeviceIDs and change their IP addresses, hiding their fraud at scale.

Our Solution

DeviceRank blocks devices in device farms and blacklists sources of DeviceID Reset Fraud, blocking fraud in real-time.


The Problem

Criminals use bots in an attempt to simulate a realistic customer journey.

Our Solution

Protect360 blocks installs from recognized bot signatures, uses SDK security measures to prevent false SDK calls, and blocks non-human traffic via our proprietary behavioral anomalies solution.

Install Hijacking

The Problem

Malware detects a real activity (e.g. an install) and sends a click report or false referral data to “hijack” the install.

Our Solution

Block installs with short Click to Install Time (CTIT), conflicting referral data or other hijacking signals.

Customize and target your install hijacking protection with Validation Rules.