With over 4 billion devices already rated, Protect360 offers the industry’s only protection against DeviceID Reset Fraud – the most widespread type of install fraud.
Powered by DeviceRankTM.
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Built on the industry’s largest mobile fraud database, with over 3 trillion datapoints across 4 billion devices.
Machine learning actively updates protection as new sources and types of fraud are identified.
The world’s leading marketers turn to AppsFlyer because we are fully unbiased, with no conflicts of interest.
We do not offer any paid products or partnerships with ad networks, affiliate networks or DSPs.
Before and After Campaigns
with IO Builder: Fraud Appendix and advanced, transparent reporting
During Campaigns
with real-time protection including Live Alerts + Validation Rules
Criminals click on real ads and install apps to real devices and generate real engagement.
They then reset their DeviceID, change their IP address, and repeat the process at scale.
Define acceptable fraud thresholds in your IO. Using AppsFlyer’s database and DeviceRank, blacklist sub-publishers with significant DeviceID Reset Fraud.
Invalidate installs and alert marketers as DeviceID Reset Marathons appear.
Criminals send tons of clicks from recognized devices, misattributing organic downloads.
Block sub-publishers long Click to Install Time (CTIT), with low conversion rates and high contibution* rates.
*Requires multi-touch attribution
Malware detects a real install, and sends a click report to “hijacking” the install.
Block installs with an extremely short Click to Install Time (CTIT).
Invalidate installs and alert marketers when sub-publishers have high densities of short CTIT times.
AppsFlyer’s unique scale and machine learning deliver the most comprehensive anti-fraud solutions in the world.
