SDK&ハッシュ認証

Secure, post-compilation SDK, hashing and additional security measures block fraudulent install events, replayed events and rehashing before a single install or event is recorded.

Automated Protection Against

中間者攻撃

レッドブロードキャストポストバック

サイトIDおよびIPのブラックリスト化

Blocks IP addresses and SiteIDs identified as actively perpetrating fraud.

Automated Protection Against

サーバーベースのシミュレーターによる不正クリックおよびインストール

積極的に不正を行うサブパブリッシャー

DeviceRankTM

DeviceRank blocks attribution of clicks, installs and in-app activity from devices known to be fraudulent.

Automated Protection Against

デバイスファームによる不正クリックおよびインストール

Devices identified as part of device farms.

Device farms running DeviceID Reset Fraud

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CTIT、コンバージョン、マルチタッチ解析

クリックからインストールまでの時間、クリックからインストールまでのコンバージョン率とマルチタッチコントリビューション率を分析して、パブリッシャーおよびサブパブリッシャーレベルで、異常なディストリビューションの動向を特定して対処します。

インストールおよびレシート検証

App Store/Google Playで、インストール (iOS) と収益トランザクション (iOSとAndroid) を検証。

Automated Protection Against

不正収益イベント

ボット

AppsFlyer maintains an active bot signature database, blocking installs from both server-based and on-device malware based bots in real time. With over 1 trillion new datapoints generated every month, AppsFlyer's scale allows Protect360 to identify and block bots faster and more accurately.

Automated Protection Against

Server-based bots

Malware-based bots and botnets

Behavioral anomalies

As fraudsters have advanced, some have developed the ability to send click, install and in-app event reports.

Protect360 automatically analyzes behavioral patterns and identifies non-human behavioral patterns. These non-human behavioral anomalies are flagged and further validated by our data scientists. Sub-publishers trafficking in this non-human traffic are automatically cut off.

Automated Protection Against

Advanced fraudsters sending non-human traffic

検証ルール

This proprietary platform allows marketers to define when installs should not be attributed based on a number of parameters, including fraud data. Includes the ability to define custom CTIT thresholds per app, region, partner or campaign. All settings are fully transparent to networks.

Automated Protection Against

ライブアラート

特定のイベントまたはしきい値が満たされた場合に、メール、Slack、またはAppsFlyerモバイルアプリでチーム内の適切なメンバーに通知します。「新しいデバイス」が、DeviceRankTMの評価に基いて、大量発生または集中していると判断された場合が該当します。

Automated Protection Against

Emerging sources of fraud

機械学習

Machine learning continuously updates the Protect360 platform. Fraud blacklists, DeviceRank ratings, bot signatures and behavioral anomalies are updated based on over 35 billion new data points collected daily. Automatically blocks known fraud, and flags aberrant trends for further analysis by our data scientists.

Automated Protection Against

不正の新たなソースを防ぎ、新しいタイプの不正に対するプラットフォームプロテクションを迅速化します。

Fully Transparent Reporting

Detailed reporting on all fraud blocking, savings and activity in the dashboard, as raw data and via APIs. Account-level reporting provides cross-app savings and insights, with the option to dive deeper by app, geo, partner, campaign and more.

Dedicated fraud dashboards allow advanced marketers to dive even deeper into the data behind their fraud protection. Marketers can even provide their ad network partners with access to a full fraud analysis of their traffic, so networks can improve their traffic.

保護対策

Uncertainty about the ROI of your fraud investments

時間のかかる調整交渉

The transparency challenges of fraud blocking