Understanding Deep Data on User Activity
Rich in-app events allow marketers to know every possible detail about their most active users: when they make a purchase, what they buy, how much they spend, how often they spend money, etc.
Tracking rich in-app events is key to understanding in-app event revenue. The more granular knowledge marketers have on their users, the better their positioning to increase revenue and fine tune marketing spend.
Measuring this information accurately lets marketers a) offer them exactly what they’re looking for at the right time through effective re-engagement campaigns, and b) find more high quality users through lookalike campaigns. To create and measure the revenue from specific rich in-app purchase events, the SDK integrated into an app should be configured using multiple and highly specific parameters.« Back to Glossary Index