모바일 광고 에이전시 통합 | AppsFlyer

에이전시 통합

Agency Solutions

Every agency has their own unique personality, approach, scope or technology that sets them apart. AppsFlyer’s solutions for agencies provide the world’s most creative and innovative agencies, from the largest global powerhouses through the most agile upstarts with the mobile attribution and marketing analytics they need to measure and improve their impact. Deep integrations with agency media buying solutions provide agencies and their parent companies with integrated access to mobile attribution and marketing analytics performance data. Additionally, only AppsFlyer offers agencies the ability to operate fully transparently, sharing all of their performance data with clients, right in their client dashboards.

The top agencies from around the world including MEC, Fetch, Dentsu, OMD, Starcom, Publicis, M&C Saatchi, Moburst, GameChanger, Amobee and Havas Mobext work closely with AppsFlyer, delivering a competitive edge through data-driven creativity and performance for their clients.

The Growing Role of Agencies

성공 가도를 달리는 많은 앱 및 모바일 기업에서 모든 마케팅 요구 사항을 사내에서 처리하고 있지만, 점점 더 많은 모바일 우선 및 모바일 병행 기업들이 모바일 앱 고객을 관리하고 실적을 개선하는 데 도움을 주는 에이전시를 찾고 있습니다.

매체 구매 전문 에이전시가 제공 가능한 브랜딩 및 커뮤니케이션 경험을 원하는 모바일 우선 브랜드이든지 모바일 마케팅에 관해 조사 중인 모바일 병행 브랜드이든지 간에 에이전시의 채널 지식과 전문성은 중요한 역할을 하며 모바일 마케팅 산업에서 해당 역할이 증대되고 있습니다. 세계 최고의 에이전시이며 측정에 가장 익숙한 브랜드이자 모바일 투자를 최적화하는 AppsFlyer는 그에 걸맞는 통찰력과 실적 데이터를 제공합니다.

Why Mobile Attribution?

Unlike on the web, there aren’t any tags, cookies, or pixels that you can just embed into an ad and app to measure conversions. Mobile app measurement requires a different set of technologies and solutions. AppsFlyer’s proprietary NativeRank™ technology delivers end-to-end, 360 degree mobile attribution, reporting exactly which campaigns drove each install. Furthermore, robust in-app analytics report how users engage, and how much revenue they generate – allowing advertisers and agencies to optimize their spend based on their preferred KPIs – exposure, installs, engagement or revenue.

고유한 네트워크-에이전시-클라이언트 동적 환경에서 AppsFlyer는 모든 당사자에게 적합한 수준의 데이터 액세스 및 투명성(클라이언트 정의)을 제공하므로, 데이터 프라이버시를 손상시키지 않으면서 강력한 공동 작업을 가능케 합니다. 이 전체 플랫폼은  배포가 용이한 SDK 및 최첨단 SAAS 플랫폼을 통해 5,000개 이상의 통합 파트너를 보유하고 있습니다.

A Trusted, Experienced Resource

많은 에이전시가 여전히 글로벌 마케팅 역량을 구축하고 있습니다. 맡은 일에 충실하고 경험이 풍부한 AppsFlyer의 글로벌 네트워크 계정 관리자가 최신 모바일 앱 마케팅 경향에 맞춰 주기적으로 에이전시와 클라이언트 팀을 교육시켜 줍니다. 또한, 계정 관리자는 클라이언와 에이전시가 지역 생태계를 조사해 자신들의 독특한 필요와 사용자 행동을 이해하도록 돕고 깊이 있는 시장 경험을 공유할 수 있습니다.

이런 점으로 인해 많은 클라이언트가 AppsFlyer 솔루션으로 작업한 경험이 있는 에이전시를 찾습니다. AppsFlyer 플랫폼과 솔루션을 활용한 에이전시 팀 교육에 대한 자세한 정보가 필요하면 여기로 문의하시기 바랍니다.

Contact our Agency Alliances Team to get started today.

Integrating With AppsFlyer

Agencies that work with clients who already have the AppsFlyer SDK installed can start working immediately – without needing any custom integrations.

Agencies that manage or build their client’s apps and would like to work with AppsFlyer will need to integrate the AppsFlyer SDK, a straightforward and simple process. As the drivers of many mobile app development and marketing initiatives, it is important that agencies carefully assess client needs and define the right KPIs for each mobile app and marketing campaign. Once these KPIs are defined, agencies should ensure that the right rich in-app events have been implemented. Rich in-app events are the lifeblood of mobile app analytics. They are key to measuring and benchmarking mobile campaigns and app marketing efforts.

But there is another way for agencies to work with AppsFlyer, a far deeper, more comprehensive relationship that introduces unique opportunities for both agencies and their clients. Agencies can be integrated into the AppsFlyer platform to develop more efficiencies and enhanced data and optimization capabilities.

Though not difficult to set up, these integrations do require a bit of hands-on work. Our Agency Alliances Team works closely with interested agencies and holding companies to set up these integrations.

운전석에 앉은 에이전시

Once a client gives an agency permission to access their data, agencies will be able to log into the dashboard and monitor the progress of all of their advertisers in one central location. As an agency, we understand your desire to deliver results to advertisers without sharing your secret sauce. Dynamic permissions allow agencies and clients to define whether or not data will be shared. Agencies, like all advertisers, can run campaigns across any one of our 2,500+ integrated partners, TV campaigns, earned media, promotions or offline media.

AppsFlyer provides the world’s largest and most advanced agencies and clients with the confidence, reliability, transparency and omnichannel coverage that they need to make smarter, more informed marketing decisions. Multi-channel and omni-channel integrated solutions help connect the dots between mobile app marketing and user engagement with online and in-store conversions.

What are you waiting for?
 Learn about AppsFlyer’s mobile attribution technology