Smarter Segmentation
Data is great, but the real impact comes from taking action. Don’t waste valuable resources setting up and maintaining audiences manually over time. AppsFlyer’s Audiences closes the gap, seamlessly and securely building and syncing audiences across providers with just a single click. Start discovering, re-engaging, and retargeting users with Audiences to improve your user acquisition and re-engagement campaigns, while measurably boosting your bottom line.
Building detailed audiences at scale is easier than ever. Go beyond network limits by easily creating audiences based on specific targeting attributes and sophisticated segmentations rules. By segmenting users into precise groups, always ensure the right messaging throughout the customer journey.
Managing one-off data syncs with each provider is a thing of the past. With AppsFlyer’s extensive list of pre-configured integrations, syncing to partner platforms takes (literally) just one click.
Easily search, build, and manage audiences in one centralized place. With a clear management dashboard, understand which networks your audiences are synced to, whether they are live or inactive, and when they were last updated – all at a glance.
Build precise audiences based on overlapping and excluding segments to ensure accurate user targeting, every time. Use Venn diagrams to visualize the different audience groups in real time and understand how they relate or overlap.
Split Audiences to run A/B tests and analyze different partners, bidding types, creatives, messaging, and much more. Measure incremental impact from various testing efforts and make smarter business decisions based on valuable insights.
Leverage AppsFlyer’s advanced analytics capabilities to apply insights to your retargeting and re-engagement campaigns. Choose to sync your audience data directly into a data warehouse or BI platform. Now you can view and analyze your data side-by-side with your Audience management platform.
Import pre-existing audiences from CRMs directly into AppsFlyer’s dashboard to manage in one place and optimize across your partner networks.
Use the most secure platform to manage your sensitive audience data. Stay in control over your data by deciding which points you share with selected partners.
At AppsFlyer, we believe that building smart, dynamic, and precise audience segments shouldn’t be hard. Our flexible, enterprise-grade Audience builder allows marketers to dynamically segment any audience from their pool of apps using straightforward Boolean logic (rules like X AND Y).
Setting up an audience segment couldn’t be easier:
This data will now sync to your preferred sources and update automatically. No need to update CSVs, reupload data, or force a sync. Just set it once, and the audience will continue to update. It’s that easy!
Our partner integrations make it easy to manage and scale your audiences with multiple partners at once for maximum efficiency and scale. Choose to manage and analyze your audiences all in one centralized place, cutting back previous time spent on syncing data & analyzing separately. We work closely with each Audience partner to pre-configure and format all of your mobile install and engagement data, managing the dynamic data transfer via deep, API integrations. This allows for seamless, effortless, error-free data flow – the way audience segmentation was meant to be done.
AppsFlyer’s split audience feature provides you with the ability to A/B test creatives, messaging, bid, campaign logic, and even understand where your audiences are performing best. Work across multiple partner networks in tandem while avoiding spamming your users on different channels.
Understand the impact of your audience directly from the creation flow as you build them out. AppsFlyer’s Audience Tool displays the audience size & overlap in real-time, so you can make adjustments as you go. Avoid communicating similar messaging across various networks at the same time by understanding where your audiences overlap.
Some marketers are hesitant to share certain parts of their sensitive data with network partners. As a result, they are limited in their ability to both target and re-engage users on selected partner networks.
AppsFlyer’s advanced Audiences platform helps savvy marketers deliver better targeting and re-engagement, without compromising on their data transfer concerns. Audiences syncs only the Device IDs that meet the marketer-defined audience criteria, allowing marketers to maintain the optimal degree of data privacy.
