How Mobile App Analytics Works:
- The installed measurement software posts back information to the ad network on the server side, then…
- It matches users that were tagged as clicking on an ad with users who are now seen using the app, therefore confirming that the ad click actually led to an install.
- By then attributing in-app events to the specific ad network that drove the install or engagement, as well as syncing this engagement data back to the ad network using postbacks, marketers gain deep performance insights and ad networks build more effective targeting and retargeting campaigns for the advertiser.
AppsFlyer’s Mobile App Analytics Tools
Maximize your mobile app performance by making informed decisions with AppsFlyers mobile app analytics. With AppsFlyer’s mobile app analytics and integrated attribution, you can easily attribute every app install and in-app events to the marketing campaign and media source that drove it.
How Will Mobile App Analytics Help My Business?
Integrated mobile app analytics and attribution tools allow you to follow a user from ad impression to install and post-install engagement. For example, if an app has the ability to book cheap flights, mobile app analytics tools and metrics will show you which ad attracted each new user, when the new user installed the app, which users booked their flights and when they completed their purchases. This data, through a mobile app analytic platform, allows marketers to evaluate and optimize advertising campaigns based on more than just cost per click or cost per install to improve their bottom-line performance.
Mobile App Analytics & Customer Behavior
As mobile ad networks serve up advertising, they record which users see the ads through the use of mobile advertising IDs. These IDs allow the network to record who they are targeting and optimize the campaign on their network. Once a user clicks on the ad, the network registers the click, then enters a waiting phase to see if the click will convert into an install. Getting install data, however, is not as simple, as neither Google or Apple pass information back to marketers about where a specific install came from.
This data can be obtained through the use of mobile ad code, either provided by the ad network itself or, more commonly, by a third-party mobile ad measurement and attribution service.
On the app side of the equation, marketers who have installed mobile app analytics and attribution software in their app via a mobile app analytics SDK (such as AppsFlyer), can see the conversion from ad impression to install and engagement.
Learn more about AppsFlyer’s mobile app analytics software by scheduling a demo today.