모바일 어트리뷰션 작동 방식 | AppsFlyer

How AppsFlyer’s Mobile Attribution Works

AppsFlyer의 모바일 앱 사용자 어트리뷰션은 5가지 주요 구성 요소로 구성됩니다:

01.

연동된 파트너

02.

인증 네트워크 통합

03.

뷰쓰루 어트리뷰션

04.

NativeTrack: Dynamic, Full Profile Fingerprinting

Fingerprinting is a useful way to identify a user when direct-conversion data is not available. However, not all fingerprinting solutions are created equal. At AppsFlyer, we collect every available parameter, maximizing your ability to attribute each install. Furthermore, NativeTrack automatically identifies invalid fingerprinting parameters, such as public IP addresses, and automatically removes these signals from consideration, dramatically improving your data accuracy.

In contrast, a new client recently noted a large discrepancy between their historical data and their AppsFlyer reporting. Further research revealed that their previous attribution provider relied on incomplete profile data. We have also seen similar issues with an over-reliance on IP information.

05.

OneLink™ 유니버설 딥링킹

AppsFlyer는 사용자가 소유하고 획득한 매체에 기인하는 사용자 획득 어트리뷰션 역시 지원합니다. OneLink™ 유니버설 딥 링크는 이메일 마케팅, SMS 캠페인, 소셜 미디어, 옥외 광고 등 다수에서 기인하는 설치에 대해 어트리뷰션할 수 있는 이상적인 플랫폼입니다.


Learn more about OneLink™ universal deep links.

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