Everything a Marketer Needs to Know About Deep Linking [Guide]
Deep links have a storied history as an essential element of attribution. In early 2015, the term and its associated technology barely made sense to even the most savvy technical marketer. Today, it’s a ubiquitous piece of every marketer’s jargon and attribution stack. But while many recognize the overall importance of deep linking to the mobile user experience and high performance paid marketing, few truly understand how things work and how it can all be leveraged to drive results.
It’s no surprise; deep linking has only become more complicated and confusing with the advent of Apple Universal Links & Android App Links. But it doesn’t have to be confusing, and so the hope is that this comprehensive guide will be everything you need to understand deep linking, recognize its value to your business, and know how to employ it in your attribution strategy.