The Power of Combining Mobile Insights with Mobile Attribution
The most effective approach to marketing analytics in the context of mobile app marketing is tying attribution to in-app activity. Connecting a user’s actions and behavior with where they come from lets marketers understand and optimize the sources of real value, e.g., which ad network, publisher, campaign, and version of an ad-creative.
App marketers look at metrics such as engagement, revenue, LTV (lifetime value), and ROI to pinpoint and quantify their most valuable users. These insights combined with the power of attribution offer clear insights for re-creating and building on success.