What are behavioral anomalies and how do they impact mobile fraud?
Behavioral anomalies are a class of mobile fraud protection that includes both bots and malware that are nearly undetectable. As bots and malware have become more advanced, some have developed the ability to simulate a limited set of functions, sending seemingly legitimate click, install and in-app event reports.
However, by analyzing the anonymous behavioral patterns of billions of users, normative human behavioral patterns and programmatic non-human behavioral patterns start to somewhat different. At Protect360, we have developed an automated machine learning solution that identifies potential non-human behavioral anomalies in near real-time. Once validated by a data scientist, Protect360 will automatically block attribution from sources sending this non-human traffic.