Clean Devices - AppsFlyer

Clean Devices

What are Clean Devices in Mobile Fraud?

In the world of mobile fraud, Clean Devices are devices that have a significant engagement profile that does not include fraudulent clicks, installs or engagement. DeviceRank™ identifies these devices as clean using automated machine learning that analyzes over a dozen points of anonymized metadata, across tens of thousands of apps and billions of mobile data points.

Any devices with a DeviceRank™ rating of A, AA and AAA are designated as clean. Marketers using Protect360 can easily track which media sources are sending large numbers or high concentrations of clean devices.


Clean Installs in Protect360

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