What are DeviceID Reset Marathons?
DeviceID Reset Marathons are a class of click, install and engagement fraud where DeviceID Reset Fraud is perpetrated at scale.
How This Works:
DeviceID Reset Marathons come from two sources:
- Real Users: Users reset their DeviceIDs regularly to repeatedly to access in-app promotions and upgrades.
- Device Farms: Criminals hide massive device farms by regularly resetting their DeviceIDs, (see below).
By clicking on real ads, installing and engaging with the actual apps, in massive, scale device-farms, fraudsters generate seemingly legitimate activity. During a DeviceID Reset Marathon, fraudsters reset their DeviceIDs between each install, generating a tremendous amount of traffic from New DeviceIDs while attempting to bypass real-time anti-fraud protection measures.

How DeviceID Reset Fraud Works
Why AppsFlyer:
DeviceID resets are easily detected in the Protect360 dashboard (see below), highlighting abnormally high new device rates, attaching the info to the loyal user rate associated with the activity
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