DeviceID Reset Marathons | AppsFlyer

DeviceID Reset Marathons

What are DeviceID Reset Marathons?

DeviceID Reset Marathons are a class of click, install and engagement fraud where DeviceID Reset Fraud is perpetrated at scale.


How This Works:

DeviceID Reset Marathons come from two sources:

  1. Real Users: Users reset their DeviceIDs regularly to repeatedly to access in-app promotions and upgrades.
  2. Device Farms: Criminals hide massive device farms by regularly resetting their DeviceIDs, (see below).

By clicking on real ads, installing and engaging with the actual apps, in massive, scale device-farms, fraudsters generate seemingly legitimate activity. During a DeviceID Reset Marathon, fraudsters reset their DeviceIDs between each install, generating a tremendous amount of traffic from New DeviceIDs while attempting to bypass real-time anti-fraud protection measures.

How DeviceID Reset Fraud Works


Why AppsFlyer:

DeviceID resets are easily detected in the Protect360 dashboard (see below), highlighting abnormally high new device rates, attaching the info to the loyal user rate associated with the activity

DeviceID Reset Fraud Detection in Protect360



Learn more about mobile fraud


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