Distribution Modeling - AppsFlyer

Distribution Modeling

What is Fraud Distribution Modeling?

Fraud distribution modeling is a class of analyses that uses mathematical distribution models to detect anomalous behavior. In modern fraud analyses, typical models include Click-Time-To-Install (CTIT) and it’s derivative Mean Click-Time-To-Install (mCTIT), also known as Mean Time To Install (MTTI).


Distribution Modeling in Protect360

Install Hijacking

Unreasonably short install times (under a few seconds) indicate install hijacking.

« Back to Glossary Index