What are Forced Clicks?
Forced clicks are clicks that occur when a user is “forced” to click on an ad. This is a classic type of click fraud. For example, full-screen overlays without a clear X or close option, force the user to click on the ad, inflating CPC budgets.
- Forced Click Detection
To identify forced clicks, look for sources with very high impression-to-click conversion rates and very low install rates and user loyalty.