Fraudulent In-App Events

What are Fraudulent In-App Events?

Sending fraudulent in-app events helps fraudsters improve the perceived value of the installs they drive. Fraudulent in-app events can be sent from bots and servers, as well as fraudsters using real devices looking to inflate the “quality” of their installs before resetting their DeviceIDs.

 

How DeviceID Reset Fraud Works

DeviceID Reset Fraud Flow

 

Detecting DeviceID Reset Fraud

Large numbers of New Devices indicate DeviceID Reset Fraud