Incentivized Install Mislabeling

What are Incentivized Installs?

Incentivized installs are mobile app installs that were driven by a promotional offer or incentive. For example, users in Game A are offered 5 free lives if they also install Game B. Though effective at driving installs, incentivized traffic often suffers from low quality and retention. Incentivized traffic is not fraud. However, some sources regularly mislabel incentivized traffic as non-incentivized traffic, and this is fraud.