What are Install Farms?
Mobile app install farms are physical locations full of real mobile devices used to perpetrate mobile install and engagement fraud. Install farms usually try tap into campaigns in regions with lucrative payouts by changing their IP addresses.
How This Works:
By clicking on mobile ads, installing apps and even engaging with apps for a limited period of time, install farms drain install, retention and engagement-based mobile campaigns. Hiding from device-based protection by enabling Limit Ad Tracking or resetting their DeviceIDs regularly.
Relying on its massive mobile device database, AppsFlyer creates a blacklist of Site IDs that consistently shows irregular behavior of unknown devices, flushing out potential install farm scams.
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