Install Farms - AppsFlyer

Install Farms

Mobile app install farms are physical locations full of real mobile devices used to perpetrate mobile install and engagement fraud. By clicking on mobile ads, installing apps and even engaging with apps for a limited period of time, install farms drain install, retention and engagement-based mobile campaigns.

Install farms usually try tap into campaigns in regions with lucrative payouts by changing their IP addresses, hiding from device-based protection by enabling Limit Ad Tracking or resetting their DeviceIDs regularly. DeviceRank™ is the only technology proven effective at combatting device-based fraud from install farms.

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