Mislabeled Traffic

What is Mislabeled Traffic?

Mislabeled traffic are fraudulent clicks or impressions that did not occur as reported. Some sources, due to either malicious intent or poor platform stability misreport their ad impressions or video views as clicks, tapping into CPC campaigns. Others will mislabel incentivized traffic, tapping into CPI or even CPI campaigns. To identify mislabeled traffic, look for amazing upper funnel performance (high click or install rates) and weak lower-funnel performance (low retention and loyalty).