Mobile Fraud Protection

What is Mobile Fraud Protection?

Real-time mobile fraud protection encompasses a set of technologies that use “rule-based” solutions to block mobile ad fraud in real-time. These include blocking installs with short CTIT times, anomalous high impression, click volumes or conversion rates from specific sub-publishers or IP addresses, blocking installs that fail install validation on iOS, and blacklisting both installs from fraudulent or anonymous IP addresses and installs from DeviceIDs known to perpetrate fraud.

Strong Real-Time Fraud Protection


Weak Real-Time Fraud Protection


Very Weak Real-Time Fraud Protection

At present, there is no comprehensive real-time protection technology available in the market, and claims from marketing or sales organizations to the contrary have failed to deliver adequate protection in the real-world. Most large mobile marketing teams use both a real-time protection technology, as well as advanced mobile fraud detection to attain the best possible mix of automation, speed and mobile fraud coverage.