New Devices Fraud - AppsFlyer

New Devices Fraud

What is New Devices Fraud?

Fraudsters may mask their devices by frequently resetting their main IDs of their devices – IDFA for iOS and GAID for Android. 


How This Works:

If an install message is received from an unknown device, it is labeled as device rank N, meaning New. A high percentage of new devices is a strong indication of the occurrence of fraudulent activity by device farms, unless a campaign intentionally targets new devices.


DeviceID Reset Fraud – How It Works


Why AppsFlyer:

Most mobile devices are recognized by AppsFlyer since AppsFlyer’s SDK exists in over 95% of them globally. Using Protect360, marketers can easily identify which sources send large numbers, or high densities of New Devices. This is the only timely and accurate way to detect DeviceID Reset Fraud and DeviceID Reset Marathons.


Learn more about mobile fraud




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