What is Simulation Fraud?
Many mobile ad fraudsters utilize simulations – simulated devices running off a central server – to generate fraudulent impressions, clicks, installs and even engagement. Some fraudsters will even create deep device metadata profiles in an attempt to make simulated devices appear real.
- Protection Against Simulated Device Fraud
There are a number of tools that help protect against simulated devices including IP blacklisting, DeviceID blacklisting, install validation, using a secure, post-compilation SDK and more.