What is Viewability Fraud?
Viewability fraud is a type of display fraud where ads are not visible to the user due to ad stacking or similar ad masking techniques (e.g. hiding an ad behind content).
Why Is This Important:
Marketers invest significant funds in their campaigns hoping to obtain exposure and actions from potential users. Once ads are reported to be presented but are not visible to the user for whatever reason this could be labeled as fraud and theft.
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