Activision Blizzard Knows The Video Game Industry Hasn't Done Enough to Cater to Big Brands, But Jonathan Stringfield is Working to Change That | AppsFlyer

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Activision Blizzard Knows The Video Game Industry Hasn’t Done Enough to Cater to Big Brands, But Jonathan Stringfield is Working to Change That

June 10, 2020

EPISODE SUMMARY

Activision Blizzard’s Jonathan Stringfield breaks down why marketers have been so slow to embrace video games and how he thinks the prolonged stay-at-home lockdowns are opening many brands eyes to the medium’s power. Stringfield also discusses the various options available to brands, from traditional ads in mobile gaming to rewarding gamers with virtual goods – as well as how most marketers are funding big game initiatives.

 

Meet our host, Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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