NBC Universal’s Chairman, Advertising & Client Partnerships, Linda Yaccarino Only Wants to Shake Up Measurement, the TV Ad Experience, and the Industry's Fundamental Business Model | AppsFlyer

Listen and Subscribe

NBC Universal’s Chairman, Advertising & Client Partnerships, Linda Yaccarino Only Wants to Shake Up Measurement, the TV Ad Experience, and the Industry’s Fundamental Business Model

May 27, 2020

 

Episode Summary

NBCUniversal’s Linda Yaccarino discusses the company’s ambitions for its video service Peacock, and why she’s convinced advertising will play a vital role in the streaming wars. Yaccarino also breaks down how marketers have been responding to the Covid-driven economic slowdown and what she thinks that will mean for the future of the TV upfront model.

 

Meet our host, Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

Do you have a compelling idea for a story? Interested in joining the conversation? Have a suggestion for the next guest?

Contact kenya.hayes@appsflyer.com