Data Locker Advanced Reports deliver full user-journey reporting with typed fields, expanded filters, and templates to cut ETL

Advanced Reports adds three consolidated data-based reports to ensure they have an AI-ready infrastructure (Conversions, Engagements, and End User Events) spanning mobile, web, and CTV, with properly typed, self-explanatory fields. Advertisers in closed beta can also use expanded report-level filters and preconfigured templates to get the right data faster with less cleanup required.