AppsFlyer enhanced preload measurement

AppsFlyer has partnered with leading app discovery platforms and OEMs to offer an enhanced preload solution that enables insight into the entire preload funnel while offering an effective acquisition and branding channel. Enhanced Preload Measurement offers flexible priority, meaning you have the control to give Preload winning attribution or equal attribution so that the media source that drove the app open is reflected as the winning source.

This Enhanced Preload Measurement gives further insight into the user journey prior to launching the app and identifies all the supporting campaigns that led to the app launch.