AppsFlyer now fully supports Meta’s aggregate event measurement (AEM) for remarketing

By Vera Kopylova

AEM for app remarketing enables advertisers to measure iOS re-engagements with Meta in a privacy-preserving manner. This feature enables AppsFlyer to accurately measure iOS re-engagement conversions with Meta and sends reporting back to Meta. To enable Meta’s AEM, turn on re-engagement attribution in your Meta integration within AppsFlyer.