In the era of “data is the new oil,” attribution data has become the fuel for decision-makers across marketing, product, data insights, R&D, and even finance departments.
While navigating the complexities of the emerging MarTech landscape, many AppsFlyer customers look to their agency partners to help them effectively deploy and use the multiple disciplines where data makes an impact on their budgets and business decisions.
AppsFlyer’s mission is to deliver value to our end-clients around the globe – the brands. As the global market leader in attribution and marketing analytics, AppsFlyer understands it is in the unique position to support agency partners in driving positive performance and unlocking new sources of growth for mutual brand clients, with regards to mobile and cross-device activation, data analysis, ad spend optimization, creative, planning, media buying and more; through in-house or external teams.
AppsFlyer has long invested in providing agency professionals with education around best-practices so that they are effectively equipped to consult their brand clients on developing data-driven digital strategies, on leveraging platform capabilities, and on advanced data modeling to optimize ROAS.
“For 360i, going from micro tech implementation to macro strategic thinking and learning how to guide clients when it comes to the attribution that informs larger marketing decisions is mission critical. This program provides us the ability to quickly transform technical knowledge into strategic business concepts that help clients capitalize on change.” – Vladimir Golinder, VP, Head of Media Technology
Today, AppsFlyer is excited to announce the official global launch of Solutions Partner Program for Agencies (SPP), a dedicated training and certification program designed to help agency partners from across regions and markets enhance delivery for their clients.
“Our digital media agency, recently awarded ‘Agency of the Decade’, is always looking for ways to remain agile in the industry, build deep expertise and deliver more growth for our clients. As an AppsFlyer Global Alliance Solutions Partner, our teams are now fully trained and certified, providing us with an even stronger foundation to scale delivery, optimize performance and increase efficiencies for our clients.” – Dan Rosen, Global COO
SPP launch partners
AppsFlyer is proud to highlight the following launch partners.
Certified Solutions Partners have developed in-depth expertise, met thorough standards and include agency partners that have qualified as proficient platform users and mobile experts:
- 360i (USA)
- Adways (Japan)
- Bamboo (USA)
- CyberAgent (Japan)
- Hearts & Science (USA)
- i-Cherry (Brazil)
- M&C Saatchi Performance (India, Singapore, United Kingdom, USA)
- MediaCom (United Kingdom)
- Merkle (United Kingdom)
- Mindshare (United Kingdom & USA)
- Omega Media (Vietnam)
- PMAX (Vietnam)
- Reprise (South Africa)
- Septeni (Japan)
- Yodel Mobile (United Kingdom)
Empowering agency partners to stay ahead of the curve
In 2019 alone, AppsFlyer customers made $20 billion worth of marketing decisions leveraging AppsFlyer technology.
AppsFlyer’s Solutions Partner Program for Agencies provides a means for agency professionals to learn and validate knowledge and expertise in mobile and cross-channel marketing, as well as AppsFlyer capabilities.
In addition, AppsFlyer Solutions Partners are able to:
- Gain exclusive partner access to new AppsFlyer’s products for their clients
- Access dedicated best-practice resources
- Create and manage joint marketing partnership with AppsFlyer
- Get dedicated sales and technical support
- Receive pre and post-activation consultation
In preparation for the launch of this program, the AppsFlyer Agency Alliances team has been working at full-speed to provide long-term value for agency partners by serving as a trusted extension of their team — to deliver training and certification to agency teams around the world.
SPP is a commitment to our agency partners and to our brand clients: we’re here to empower you to succeed.