LTV Retention Reports for in App Marketing | AppsFlyer

It is often said that it cost far more to attract a new customer than to keep an existing one. Continued, ongoing retention is often a leading indicator of ongoing revenue and monetization, making retention a key component in LTV calculations. However, in an extremely competitive marketplace, retention rates have been dropping significantly. To combat churn, AppsFlyer’s advanced retention and cohort reports help marketers understand what drives app usage at a granular level.

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