How AppsFlyer’s Mobile Attribution Works
AppsFlyer’s mobile app user attribution is built on five key components:
Certified Network Integrations
NativeTrack: Dynamic, Full Profile Fingerprinting
Fingerprinting is a useful way to identify a user when direct-conversion data is not available. However, not all fingerprinting solutions are created equal. At AppsFlyer, we collect every available parameter, maximizing your ability to attribute each install. Furthermore, NativeTrack automatically identifies invalid fingerprinting parameters, such as public IP addresses, and automatically removes these signals from consideration, dramatically improving your data accuracy.
In contrast, a new client recently noted a large discrepancy between their historical data and their AppsFlyer reporting. Further research revealed that their previous attribution provider relied on incomplete profile data. We have also seen similar issues with an over-reliance on IP information.
OneLink™ Universal Deep Linking
AppsFlyer also supports user acquisition attribution from your owned and earned media. OneLink™ universal deep links are the ideal platform for attributing installs from your email marketing, SMS campaigns, social media, out of home media and more.