AppsFlyer Product Overview - Tour the Platform! | AppsFlyer

Data comes from everywhere

Accurate data comes from AppsFlyer

AppsFlyer empowers you to take a holistic view of every user journey across platforms, channels, and devices

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Holistic Attribution
Deep
Linking
Fraud
Protection
Marketing Analytics
Audience Management

Holistic attribution

Get complete visibility of your user acquisition activities across every channel

People-Based Attribution
Break down data silos with a unified view of your users’ journeys
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Mobile attribution
Attribute every app install to a marketing campaign and media source
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TV/OTT attribution
Unlock the reach of your TV ad campaigns with the transparency of digital measurement
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Customer engagement and deep linking

Boost conversions through seamless user experiences

Web-to-App Smart Banners
Exponentially grow app installs by providing intuitive user journeys from click to install
Social media landing pages
Create frictionless social media-to-app journeys with highly customizable landing pages
Email
Leverage OneLink to create user-friendly ESP links, without losing contextual data
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Fraud protection

Protect your business from the threat of mobile ad fraud

Real-time detection and blocking
Detect and block fraud as it materializes through machine learning and unmatched scale
Anomaly detection
Identify campaign anomalies by measuring your app’s unique performance trends
Advanced bot protection
Instantly detect the difference between humans and machines using advanced biometric behavioral analysis
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Marketing analytics

Measure ad spend and app engagement to uncover your true marketing ROI

Cohort and retention
Get comprehensive insight into your marketing performance and user retention over time
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Engagement and in-app activity
Discover trends in user behavior and in-app engagement for more informed decisions
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Cost reporting and revenue attribution
Build an effective acquisition strategy by accurately calculating the true LTV and ROI of your users
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Audience management

Segment, manage, and amplify your audiences from one centralized dashboard

Precise targeting
Gain insight into user behavior and build micro-segments for personalization at scale
Incremental testing
Split and A/B test bidding types, creatives, messaging, and more to uncover incremental lift
One-click connection
Easily sync your audiences with an extensive list of audience partners in a single click
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Connect with an ecosystem

Make your attribution data the foundation of your marketing tech stack through seamless integration with over 6,000 media and technology partners.

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Mobile marketing success stories